Plantar Fasciitis

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What is Plantar Fasciitis?

Heel Pain and Damage
Figure 1 - "About 10% of the population will have plantar fasciitis at one point in their lifetime."

Plantar fasciitis is the most common cause of heel pain, and is commonly found in runners and people who wear improper footwear. The weight balance on the foot is 50% on the heel and 50% at the base of your toes. Having support and cushioning at those points is very important. The arch of your foot isn't designed to take any impact-so having shoes that put pressure on your plantar fascia with every step will create more inflammation in the foot, not heal it.

The medical field is talking about renaming cases of plantar fasciitis without inflammation plantar fasciosis. Diseases involving inflammation end with “itis”, and without “osis”. Chronic cases of plantar fasciitis have the material breakdown of the plantar fascia, but the inflammation is less prominent – as the body is no longer able to continue healing the damaged tissue. Don't let your simple case of plantar fasciitis that can be healed in a couple of weeks with the proper care, turn into a chronic disease where healing is no longer possible.

When bones are broken, a cast is applied to steady the area, crutches are bought and are you're instructed to stay off your feet. When a ligament is broken (torn) why would crutches not be a good idea? Reduce movement to the inflamed area for a couple of weeks – and the pain is gone. There is no need for plantar fasciitis to become a part of your life.

Healthy Arch Support
Figure 2 - "Keep the arch of your foot healthy by reducing stress and sudden shocks."

Imagine the plantar fascia as a bow and arrow. The arch of your foot is the arc of the bow, and the plantar fascia ligament is the string creating the arc. The purpose of the fascia ligament is to create the arch of the foot by holding the metatarsal bones at one end and the heel bone at the other end. Any pressure directly on the fascia itself risks tearing of the tendon. Repeated stress or sudden shock to the ligament causes inflammation and irritation.

Most intense pain is felt first thing in the morning. This pain is re–injury. Your plantar fascia will shorten and heal back to its proper length at night and if the surrounding muscles aren't warmed up before the first couple steps are taken–the pain is the healing from the night before going out the window. Advanced cases of plantar fascia injury and overstretching will result in flat feet–as the tendon is no longer the right length to do its job–creating the arch in the foot.

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Related Forum Content from the makers of the BFST Device

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The term BFST stands for Blood Flow Stimulation Therapy and it was created by King Brand Health Care. Blood flow is very important to help heal injuries, and after years of research and development they have come up with a product that does just what it says. No other company can match what King Brand does. They are the only company on the market that can directly target injuries at a cellular level with no surgery or doctors visits needed. Of course it’s important to visit the doctor when you've injured yourself, but their treatment modalities can be done in the comfort of your own home.

The King Brand forum is a great place to research specific ailments and to figure out whether or not the BFST and ColdCure products can help. Their treatment advisors are constantly posting on forums to help educate people on how to heal their injuries. If you can't find the answer you're looking for, then feel free to take part in their forum by registering.

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Metatarsal fat pads in the bottom of my feet are moving into my toes

I have a "full" feeling in the bottom of my feet and have been trying to find out what the cause is and an effective treatment. An MRI shows it is not due to nerve impingement from my back. I do not have diabetes. I do have extremely high and rigid arches in my feet. My feet do not really hurt, but they feel like my socks have rolled up under my toes. One foot doctor told me he feels that the fat pads in the balls of my feet are gradually moving towards my toes causing the "full" or "swollen" feeling. I have been a runner all of my life and have coached several sports for over 20 years. This "wear and tear" is causing the condition according to the foot doctor. He didn't think that much can be done about the issue. I am 64 years old. Has anyone ever heard of this condition and what to do about it? Any help would be greatly appreciated. Thanks!

Re: Metatarsal fat pads in the bottom of my feet are moving into my toes


Because you still have the "swollen" feeling, I recommend starting off with our ColdCure wrap to help with effectively reducing the swelling and inflammation in the injured area first. Once the swelling and inflammation have gone away, it is then recommended that you start using the BFST wrap to help with stimulating the blood flow through the damaged soft tissue to help aid in the healing process. It's also recommended to limit any intense or strenuous activities while doing treatments with our products. This will help with accelerating the healing process as well. It is also recommended to get the Wrist ColdCure wrap and Wrist BFST wrap to help with targeting the injured area more effectively as the Foot wraps won't reach the ball of the foot for people with a shoe size larger than 8.5.

Thank you,

Re: Metatarsal fat pads in the bottom of my feet are moving into my toes

Is the BFST a Tens unit inside a wrap? If so can you tell me the strength of the unit? Thanks!

Re: Metatarsal fat pads in the bottom of my feet are moving into my toes

The BFST wrap is unlike a TENS unit and will not cause any sort of electrical shock or vibration. The BFST wrap is designed to use an Electro-Magnetic Energy to help with penetrating deep into the damaged soft tissue to stimulate the blood flow and help accelerate the healing process. Our wrap is more closely related to the principal of Ultrasound Therapy, but is much safer to use for at-home treatments than Ultrasound.


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