Plantar Fasciitis

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What is Plantar Fasciitis?

Heel Pain and Damage
Figure 1 - "About 10% of the population will have plantar fasciitis at one point in their lifetime."

Plantar fasciitis is the most common cause of heel pain, and is commonly found in runners and people who wear improper footwear. The weight balance on the foot is 50% on the heel and 50% at the base of your toes. Having support and cushioning at those points is very important. The arch of your foot isn't designed to take any impact-so having shoes that put pressure on your plantar fascia with every step will create more inflammation in the foot, not heal it.

The medical field is talking about renaming cases of plantar fasciitis without inflammation plantar fasciosis. Diseases involving inflammation end with “itis”, and without “osis”. Chronic cases of plantar fasciitis have the material breakdown of the plantar fascia, but the inflammation is less prominent – as the body is no longer able to continue healing the damaged tissue. Don't let your simple case of plantar fasciitis that can be healed in a couple of weeks with the proper care, turn into a chronic disease where healing is no longer possible.

When bones are broken, a cast is applied to steady the area, crutches are bought and are you're instructed to stay off your feet. When a ligament is broken (torn) why would crutches not be a good idea? Reduce movement to the inflamed area for a couple of weeks – and the pain is gone. There is no need for plantar fasciitis to become a part of your life.

Healthy Arch Support
Figure 2 - "Keep the arch of your foot healthy by reducing stress and sudden shocks."

Imagine the plantar fascia as a bow and arrow. The arch of your foot is the arc of the bow, and the plantar fascia ligament is the string creating the arc. The purpose of the fascia ligament is to create the arch of the foot by holding the metatarsal bones at one end and the heel bone at the other end. Any pressure directly on the fascia itself risks tearing of the tendon. Repeated stress or sudden shock to the ligament causes inflammation and irritation.

Most intense pain is felt first thing in the morning. This pain is re–injury. Your plantar fascia will shorten and heal back to its proper length at night and if the surrounding muscles aren't warmed up before the first couple steps are taken–the pain is the healing from the night before going out the window. Advanced cases of plantar fascia injury and overstretching will result in flat feet–as the tendon is no longer the right length to do its job–creating the arch in the foot.

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Related Forum Content from the makers of the BFST Device

You might be asking yourself “Who is King Brand, and why is their forum content so important?” Well, here's why! King Brand takes pride in knowing that their products will help heal people, and they aren't afraid to show it. Their commitment to helping people heal naturally, is the pillar on which the company has grown on.

The term BFST stands for Blood Flow Stimulation Therapy and it was created by King Brand Health Care. Blood flow is very important to help heal injuries, and after years of research and development they have come up with a product that does just what it says. No other company can match what King Brand does. They are the only company on the market that can directly target injuries at a cellular level with no surgery or doctors visits needed. Of course it’s important to visit the doctor when you've injured yourself, but their treatment modalities can be done in the comfort of your own home.

The King Brand forum is a great place to research specific ailments and to figure out whether or not the BFST and ColdCure products can help. Their treatment advisors are constantly posting on forums to help educate people on how to heal their injuries. If you can't find the answer you're looking for, then feel free to take part in their forum by registering.

Just below is a prime example of the quality customer service that King Brand provides on a daily basis. This is the perfect online community that will help educate, heal and get you back on your feet in no time.

plantar fasciitis

I suffered through plantar fasciitis in both feet for 3 months before I began trying to fix it. I started with the sock then a hard boot wasting $45 for each and for each foot. I tried stretching, ice, and a heating pad without any lasting relief. I went to a physical therapist for a consultation and he estimated that it would take 5-10 sessions to resolve the issue at a cost of $1000. Hoping to find a far less expensive treatment, my wife discovered your site and purchased the foot cold and BFST wraps. I was seriously impressed not only by the products, but also the customer service as I had a representative call me twice just to check on how it was going and if I had any questions. After using both for 3 weeks, my left foot stopped hurting. I continued treatments on my right foot for another month before giving up and going to the physical therapist. He was amazed at how the King Brand treatments improved my left foot. My right foot was too aggravated for the wraps to work. I bought my therapy treatments and continued using the wraps. My right foot stopped hurting after 4 sessions of therapy. I have continued using the wraps about once a month on my feet just to keep the pain away.

I have read some complaints about not feeling the BFST work. I wondered that at first, so I turned it up to the third stage. After feeling what it would feel like, I turned it back down to level 1. Then I was able to feel the "heat." It was unlike a heating pad's heat and more of a deep heat sensation.

Thank you for such amazing products!!

Re: plantar fasciitis

Thank you so much for your positive comments relating to your Cold Cure and BFST Wrap Foot Wraps. We always appreciate receiving feedback from our customers.

So that other customers can benefit from your experience, we would welcome any comments or testimonials in regards to your own use of the wraps and the positive results you have seen, for use on either our website or within other promotional and advertising materials. Please be advised that this is completely optional and it will be your name and state only that would be included with your review. All other personal information will be kept confidential.

If you would be so kind to send us an email with any comments you would like shared and if you would like your name published with it or not.

Go to "Contact Us" on our website.  Click on the link to email Customer Service.

Thank you once again and we hope that you continue benefiting from our Cold Cure and BFST products.


Re: plantar fasciitis

**R.E.A.L. PLANTAR FASCIITIS RELIEF-AND FAST!!** Hoping this is posted to the correct forum. It's long but I think it's worth the time. I had to give feedback on the product that I purchased. I had severe plantar fasciitis after I was moving heavy furniture after 5 years of wearing cheap flats with zero support. I would hobble out of bed as it was only on my right foot. I went up some steps on this foot and must have put extra weight on this foot with the furniture in hand. I would hobble out of bed feeling very old which I am not. I hadn't stretched like everyone recommended. I ran across this site after much research. The site said not to stretch and to stimulate blood flow to the area. This made sense. The area was already stretched and injured; and when I think about poor circulation; it makes sense that we need blood flow to our feet to heal. I do not have diabetes; but I think of this as an example. Anyway; I bought both the hot BFST and the cold cure wrap. Since the injury was not new; I rarely used the cold cure wrap; but it is still a great concept and product. If I have a re-injury or pain, I will use the cold cure wrap right away. NOW....ONTO THE BFST heat wrap!!! This product literally can change the quality of your life. I used it religiously like the instructions said; 3 to 4 times a day until the timer ran out on the device. I have a desk job so I could use it at work as well. By the end of the 1st month, my foot felt SO much better; I couldn't believe that I was not hobbling out of bed anymore. By the end of the 2nd month, I felt 90% better. The piece that was missing was proper footwear. I had to start wearing good tennis shoes (which I never wore because I am not really into the look of tennis shoes). I knew I never needed to go barefoot as I have low arches. With the final step of proper footwear over the last couple of months; I am totally healed. If I never used the BFST Heat Wrap; I know I would not be this far along in my healing. There are VERY FEW days that my foot starts to feel pain; and if it is, it's due to me being barefoot. I really want to say thank you to King Brands for creating this product; listing reviews and providing a DIFFERENT viewpoint to the healing process of Plantar Fasciitis. My doctor and everyone said to stretch and wear arch supports. I don't disagree with arch supports, but the standard practices seemed inefficient as I tried stretching for several weeks and I felt no relief. King Brands provided a solution that works! I felt more advised than my Doctor; when I told her what I was using; she wasn't aware (not to her fault). Thank you King Brands. Happy customer (beyond words). TL

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